Client workMultilingual site / IA / research planning / improvement proposal

Multilingual Site — UX Review, IA, and Improvement Proposal

A multilingual site project involving information architecture review, usability research planning, and UX improvement proposals across a site serving up to around five languages. The work focused on booking flows, decision-making content, and structural clarity rather than translation alone.

Accessibility Readiness Reviewアクセシビリティ改善準備レビュー

Overview

A multilingual UX review project covering information architecture, qualitative research planning, and improvement proposals for sites serving multiple languages. The work focused less on translation itself and more on whether users could find, understand, and act on the information they needed.

Context

The project involved multilingual websites where key journeys — such as booking, plan comparison, or product understanding — needed to be evaluated from the perspective of international users. Depending on the client, this could include English plus several additional languages, such as European languages for a global appliance brand or English and Chinese for a resort hotel.

Challenge

Assess whether multilingual users could reach decision-making information without friction
Go beyond translation quality and address clarity, discoverability, and trust
Turn observations into structured improvement proposals and research-ready questions

Contribution

Information Architecture & Journey Review

Reviewed site maps and primary user journeys
Reframed page structure around key tasks such as booking and product understanding

Qualitative Research Planning

Designed task-based scenarios and question structures
Mapped “what we need to learn” to “what we need to ask”
Separated overall site evaluation from page-level evaluation to support clearer analysis

Improvement Proposals

For hotel journeys, identified friction in booking-related information and comparison flows
For high-consideration products, proposed ways to reduce uncertainty through staged disclosure and clearer supporting information
Suggested more concrete visual expression, such as size-in-hand context, to improve product understanding

What This Case Shows

Multilingual UX depends on information design and decision support, not only on translation accuracy
The project turned vague friction into concrete IA, research, and proposal outputs
It highlighted how timing, structure, and information depth shape trust and action in multilingual journeys

Selected Outputs

Site Map / IA Work

Reworked structure around a clearer “understand → compare → act” journey.

Improvement Proposal

Proposal material covering CTA visibility, supporting links, booking flows, and staged disclosure.

Research Planning

Question design structured around what needed to be validated in the user journey.

Notes

This work reinforced that multilingual UX problems are often information and trust problems before they are translation problems
The project also showed the value of connecting research planning directly to structural recommendations