See what friction on your conversion flow may be costing you.
Small points of friction can feel real long before they are easy to explain or prioritise. This free estimator helps you make the possible amount being missed because of friction easier to see, using your own assumptions.
It can make the issue easier to frame, discuss internally, and take more seriously.
- Free to try
- Pages, forms, and conversion flows
- Possible missed value
- A starting point for internal discussion
A rough number for a problem that often stays vague
A practical way to make possible opportunity loss easier to see when the issue still feels too vague to size, prioritise, or discuss across a wider team.
- Makes possible opportunity loss easier to see
- Puts a rough number next to the issue
- Makes internal discussion easier when the problem still feels vague
Conversion Leak Estimator
Estimate potential opportunity loss from friction in a conversion flow.
This estimate is based on the page or flow that leads users to a key conversion action, such as a contact form, demo request, or quote request.
- Enter whole numbers only.
- Percentage fields accept values from 0 to 100.
- Leave optional fields blank if unknown.
Enter the required values to estimate potential opportunity loss.
What this estimate can tell you — and what it cannot
What it can tell you
- Whether the issue may be worth taking more seriously
- A rough order of magnitude
- A starting point for internal discussion
- Whether a deeper review may be worth considering
What it cannot tell you
- The exact amount of loss
- A guaranteed business outcome
- Every cause of underperformance
- The exact changes that should be made
- Whether every friction point has been identified
If the possible amount being missed feels too large to ignore, the next question is where the friction is happening
This estimate can help you see that there may be a real business issue on the flow. But it does not show where the friction is happening, which parts of the page or form deserve closer review, or what should be changed next.
Find out where the friction is actually happening
Conversion Leak Estimator helps you see the possible scale of the issue. Friction Review Report shows where friction is appearing on the actual flow and which areas deserve closer attention first.
FAQ
Is the estimator free?
Yes. Conversion Leak Estimator is a free tool.
Do I need exact numbers to use it?
No. It works with the assumptions you choose to enter. It can still be useful even when your inputs are approximate.
Is this an exact loss calculation?
No. It helps visualise the possible amount being missed because of friction, based on the assumptions you enter.
Does this tool tell me what to fix?
No. It helps you see the possible size of the issue. It does not tell you exactly what should change on the flow.
Do I need to use this before requesting Friction Review Report?
No. The estimator is optional. You can request Friction Review Report without using it first.
What happens after I see the estimate?
If you want clearer page-level visibility of where the friction is, the next step is Friction Review Report.
Are my inputs stored?
Estimator inputs are used for on-screen calculation. If you later move into the Friction Review Report request form, some values may be temporarily kept in your browser session so they can be carried into the form for convenience. They do not become submitted service data unless you actually send the request form.
You can now see the possible amount being missed.
Next, find out where the friction is happening.
If this estimate suggests that your conversion flow may be losing more than you expected,
the next step is Friction Review Report — to see where the friction is actually happening and which areas deserve closer attention first.
We temporarily keep your estimator values in this browser session so they can be carried into the Friction Review Report request form. They are not submitted unless you send the form.
Important information
- Conversion Leak Estimator is a free reference tool for visualising potential opportunity loss on pages, forms, and conversion flows.
- Any figure, range, or opportunity-loss indication shown here is based on your inputs and assumptions, not a confirmed loss amount, guaranteed business result, or definitive measurement.
- Using this tool alone does not create a contract for Friction Review Report, Flow Improvement Report, or any other paid service.
- Estimator inputs are processed for on-screen calculation and are not stored in our database at the estimator stage. Some values may be temporarily held in your browser session only for form carryover convenience if you choose to continue into a request flow.
- If you proceed to a request form from this tool, some values may be temporarily held in your browser session and carried into the form for convenience. They become submitted service data only if you send the request form.
- Neither this tool nor any related service guarantees that all opportunity loss can be identified, eliminated, or recovered.